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Let’s be honest, Amazon has been a pioneer website when it comes to e – commerce. It was one of the first company to ever produce a reliable and user – friendly shopping website. It has grown and rapidly improved over the past decades. It is also obvious that numerous e-commerce websites are patterned through Amazon.com. In most cases, other companies create their websites by trying to copy the features of Amazon. Many have tried, yet numerous also failed in trying to produce a website as good as Amazon.

What are Amazon.com’s best features?

An employee selects a branded cardboard box at the Amazon.co.uk. Marston Gate 'Fulfillment Center,' the U.K. site of Amazon.com Inc., in Ridgmont, U.K., on Monday, Dec. 5, 2011. Amazon.com Inc.'s share of the tablet computer market will surge to 14 percent this quarter as consumer demand catapults the Kindle Fire to the No. 2 spot after Apple Inc.'s iPad, according to research firm IHS Inc. Photographer: Chris Ratcliffe/Bloomberg via Getty Images

Aside from being the largest and most established site, its website is very secure and reliable. Yes it is, as long as you are on the real Amazon website. You see, there are a lot of scammers and frauds on the internet. There are times when you think you are being routed to Amazon but in reality, it is a duplicate. Once there, they may copy the information you enter and use it for illegal activities. So be sure that you only use the official website. Also, you can have your own log in account. This way, you can save yourself the time from repeatedly entering your information whenever shopping. After confirming your purchases, you would also receive a confirmation e-mail that details all your purchases, so you will know immediately if there are any unauthorized activities. But what really made Amazon famous is the quality of its products. It has a wide – range and variety of products that are guaranteed to be original, and with class. It also contains detailed information about its products including the product feature, prices, manufacturers and distributors, and reviews from verified customers. Lastly, Amazon has the biggest selection of products per category; you have a lot to choose from. It’s basically a one stop shop for all your needs!

What are some disadvantages?

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Of course, as with any business or website, there are imperfections. After all, no company, no business, no product, and no website is completely perfect. For some products, there are too many links and they are cluttered wherein you get confused as to which is the official website for that particular item. They should definitely work on limiting the number of links per item. Given that it’s an e-commerce website, yes there are advertisements. However, there are too many advertisements in one page that it literally covers the main item that you are viewing in some situations. Worst is that, it advertises different types of products other than what you are looking for. They should categorize the advertisements appearing on their pages so as to help the shopper instead on inconveniencing them.

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